When Epic announces another big win, it may feel like a headline for your CIO, not your CMO. But make no mistake—EHR choice and implementation directly affect physician and APP recruitment. Candidates want to know what system they’ll be working in, how it will impact their day-to-day, and whether your organization provides real support around it.
This is where many searches stumble. Leadership teams may assume compensation, call schedules, or location are the deciding factors, but in reality, the EHR can be the make-or-break detail. When it’s not addressed early, a promising candidate can walk away late in the process, costing valuable time and money.
Why Clients Should Care
The average physician vacancy costs an organization tens of thousands of dollars per month in lost revenue and patient access. Add months of recruitment effort, onboarding costs, and candidate drop-offs—and the stakes become clear.
Candidates ask about EHRs because they know documentation will affect their efficiency, burnout risk, and even their ability to leave the clinic on time. If your team doesn’t have strong answers, candidates may choose a competitor that does.
How JSC Helps
One of the advantages of working with a firm like JSC is that we know these conversations are coming. We prepare clients for the questions candidates will ask and help them shape the story around their EHR.
That includes:
- Positioning your EHR realistically but positively.
- Highlighting improvements you’ve made or supports you’ve added.
- Coaching hiring leaders on how to respond when candidates raise concerns.
This doesn’t just win candidates, it also shortens the recruitment cycle by preventing late-stage drop-offs.
The Takeaway
Technology choices are workforce choices. Ignoring how your EHR is perceived leaves you vulnerable to extended vacancies and higher costs. Addressing it proactively gives you a competitive edge in a market where every advantage matters.
If you want to strengthen your hiring conversations and avoid costly delays, message us, email [email protected], or call 866-750-7231.
